Why Adcorp Media Group

Just like a face-to-face meeting you have one chance to make a first impression. Your web site is the face of your business online. In this day and age most people research online before buying or visiting a new business which is why a well-designed web site ia a critical component of your marketing mix. Web sites can help you to maintain your current customer relationships and build loyalty, as well as convert those looking for information about your business to a customer of your business.

So now that you are ready to open a new office 'online' let Adcorp Media Group get you started with your web solution.

At Adcorp Media Group we believe that form, function and design play equally important roles in smart web production. Our designers create engaging web site designs for small businesses that go beyond aesthetics. Usability, information structure, search-ability and aligning with your marketing goals are central to our creative process.

As a small business ourselves we understand the importance of a strong marketing mix that consistently represents your company, it's message, and communicates value to your current customer base and potential customers, alike. After all, what is the benefit of a beautiful web site design that does not align with, and advance your important business goals?

Our Web Design Philosophy

The actual design of a web site is one of the most important assets to an online presence. We feel that good design encompasses both the aesthetics and functionality. Studies have indicated that the average person spends only moments deciding if they want to stay on a web site or click away. That is why it is so important that that initial, online contact with a viewer is impactful, meaningful and engaging. It is with that goal in mind, that we create custom web sites for each and every one of our clients.

Our web design is completely customized from start to finish. We incorporate the following principles in our web production process so we can create visually engaging, user-friendly web design for your business:

Branding and Consistency:
Full understanding of your business and marketing goals and make sure the web site design reflects them.

Make an Impact:
Create an impactful impression through visually compelling web designs because you CAN judge a book by its cover.

Form follows Function:
Design web sites that make it easy for users to find what they need through intuitive navigation and easy information structure. Be clear and concise.

Engage:
Create content that is relevant and motivating to users. Engage them in 'conversation' utilizing social tools and sharing of information to build a database of potential customers.

Experience and Expertise:
Having worked on numerous projects for dozens of small businesses, Adcorp Media Group has gained various business and industry knowledge and technological expertise that we apply to deliver solutions that meet customers' needs, expectations and budget. Industries served include restaurants, medical offices, auto repair/service, childcare, music schools, insurance, entertainment and more.

Commitment to Quality

While retaining competitive rates and offering a variety of web production packages suited to your needs and budget, we never compromise the quality of our services. The quality of our people makes us stand out.

Customer-Focused Approach:
We are a client-centric organization. We make it our business to understand and help our clients to achieve their business goals. We understand that effective, open and ongoing communication is crucial for success of any project. We establish a productive customer communication environment providing all the required resources.

Delivering Business Value:
Delivering exceptional business value and complete satisfaction to our clients is the primary goal at Adcorp Media Group. Our complete suite of supermarket, branding and web services offers clients brand consistency and value.

...Adcorp Media Group - Powering Your Small Business by building an impactful web presence today.

While search engine optimization is a 'buzz' word for almost every website customer, not many really understand how it works. What customers do know is that ranking high in search results yields greater visibility of their business that translates to more customers. But, search engine optimization takes time to build before yielding the search results that business owners want. This overview will provide some background and some tips for customers to keep in mind as they are in web development and a better understanding of how the process works.

SEO was established in the early 1990's and has gone through many changes since then but can still easily be tracked. Search engine optimization technology is always changing. The algorithms that are used are constantly evolving. Webmasters have to continuously adjust and adapt to these changes when optimizing their sites.

What is SEO?
Search engine is software that allows Internet users to collect information from resources through certain keywords. Keywords and metatags are important parts of the code that web developers use for web sites. Keywords are what a person types into the search bar when trying to find a product or service. You and your web developer should choose keywords that best relate to the content of your website. Meta description tags are important for gaining user clicks. You should create Meta descriptions of your web pages with the keywords. It is important to make sure your phrase is not too broad because Search engines only lists the best sites first.

It is very difficult to go through all the new web pages every day, so web crawlers were established. Search engines consist of web crawlers, also known as web spiders, which looks at every URL and collects keywords and phrases from each page that gets included in the database that powers the search engine.

Every search engine has a complex algorithm-formula, a set of rules that help solves problems, which takes all the information and turns it into useful results. There are five components for a successful algorithm and good web developers and producers should make sure that a website is structured as such.

First, it is important to write the relevant words on the web site. When someone searches for one word, the web can narrow it down for information relating to that word.

Second, page titles matter. Search engines use the title because it usually summarizes the information on the page, like a book title

Third, reciprocal links between websites matter. When one website links to another link, it usually means it is recommended.

Fourth, words in links are also relevant. If your website says amazon has lots of books. Search engines can establish that Amazon.com is related to books.

Finally, reputation matters because websites with a growing number of quality links will do well in search rankings. It is extremely important for your website has good content that supports the things that search engines need for their algorithms.  

Below are some frequently asked questions by our website customers.

Q: What is Search Engine Optimization (SEO)?
A: The methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. (Dictionary.com)

Q: What are the most popular search engines?
A: Google and Bing are like the librarians of the Internet. They help people find what they are looking for.

Q: Why is SEO important?
A: SEO helps your site rank better. Better and higher rankings means more traffic to your website. It helps users search and find information when they are in a buying mode and encourages people to visit your website if it appears on the search results. You want your website to be ranked high up in the search results so that it is easier for people to find the website and ultimately call or contact your business.

Q: Why does it take so long to see SEO results?
Building a business takes time, so does search engine optimization. With this in mind, it takes an average of seven to fourteen days for a major search engine to re-index pages depending on the amount of content from your web site. If your search results are uncompetitive, you might be able to rank your website in about a month even if your site is brand new. As a new site becomes more established, the content gets indexed and shows up in search results more quickly. If your competing sites are not brand new, it might take a year to catch up to them because search engines are known to favor content that has been on the web for a while, as oppose to a relatively new site. Also, context gets indexed more quickly if it is shared in Google +. Even though it may take a while to be high up on the rankings, once the SEO results are achieved, they last a long time.

Q: What is the difference between organic and paid search engines?
A: Organic results are web results that match the search words. Your website ranking is high based on people searching your keywords. On the other hand, paid results are when website owners pay to have their web pages displayed and they come up in yellow on the top of Google results pages.

Q: Will a redesign of my website affect my current search engine optimization?
A: When you redesign your website, make sure you don't change the URL's since they have gained search engine trust. If you change the content of the website, you might need to change the keyword research.

Q: How do you increase traffic to your website for better search results?
A:
- Create good keywords that best fit your business. When coming up with keywords, you need to make sure the competition is medium or low with that specific word. If it is a high ranking word already, it will be harder for your website to rank high in search engines. Then write keywords in your titles and paragraphs on your website so Google can recognize them.

-Create backlinks which helps improve your rankings. Backlinks display other web pages that link to your posts.

-Social media helps create good publicity for your website because a lot of people use Facebook, twitter, and Google +. It increases web site traffic and engages the viewer.

Q: What makes my website "quality" by search engines?
A: The page has good content and it is relevant to the words or phrases people searched for. Also, the page loads quickly and gets links to your website from other sites.

Q: How do you increase ranking with search engines?
A: When someone searches for a word or phrase that is related to your site, SEO will boost your rankings. In addition, make sure your website has good content so others read it and it gets shared by others. Also, build links within your sites.

Q: What are other steps to ranking high in Google?
A: We found a great article in openforum.com that has useful information for our readers. Click here

Q: What are Google Adwords and do they help with SEO?
Click here to learn more about Google Adwords
Google Adwords can tell you the competition and the global and local monthly searches for that keyword.